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London Fashion Week Style Diary

March 11, 2016

Hello there,

I hope you are all keeping well.

As the title suggests, to kick start Belle Azzure’s adventures I decided to dive right in and get a feel for what a day in the life of a blogger at Fashion Week would feel like. So with that in mind I booked flights to London Fashion Week with my former work wifey and fellow blogger Louise Cooney. Between the manic outfit planning & detailed itinerary making it wasn’t long before I got a taste for how fast paced yet highly infectious the Fashion industry is. The amount of research and organisation that goes into something that appears so refined on the outside is astonishing. I found myself alternating between moments of madness, resembling Monica from Friends, scrambling for her wedding dress whistles at the ready, to moments of euphoria feeling like Carrie Bradshaw from Sex & The City standing in her manolo blahnik’s waiting patiently for her next Fashion Show.

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As a whole my experience really was pinch worthy from start to finish. From being afforded the opportunity to see clothing trends ahead of time, to being dolled up on a weekday, nibbling on macaroons, and running to shows with my best friend. You really couldn’t ask for more.  That being said, reflecting on the weekend, something that struck a chord with me the most was the undeniable hunger, passion and energy felt amongst the young designers. Loitering around Brewer Street, the main site for London Fashion Week was for me the most rewarding as it gave me a sense of where it all began for many of the top fashion designers. For me it stripped away the glitz and glam and gave me an insight into the roots of Fashion Week and the hard work and determination that is required starting out in the industry. Something that is undoubtedly relatable in a lot of other industries.  

Despite the tired eyes and aching feet, the hustle & bustle of the weekend was infectious and I would advise any fashion fanatic out there to go and experience it for themselves. 

Outfits varied across the weekend. What I loved about Fashion Week was that anything goes. Think of the type of outfit you wish you could wear during the day and wear it! For many of us women that usually includes heels, if they didn’t tear our feet apart!!

Next stop Paris Fashion Week I think!

Stay Stylish,

Belle Azzure

Saturday: 1960’s Fur & Nudes

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Outfit Details:

Flares – Missguided

Cream Polo Neck –

Cream Blazer – Topshop

Fur – New Look

Sunglasses – River Island

Black Boots – Missguided


Sunday – All black Everything

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Outfit Details:

Black Coat – H&M 

Black Dress – H&M 

Over the Knee Boots- Public Desire

Bag – Michael Kors 

Fedora Hat – Forever 21

Fur – Primark 


Monday – Notting Hill 

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Outfit Details:

Leather Jacket – New Look

Tank Top – Topshop

Choker Scarf – River Island

Ripped Jeans – H&M

Boots – Missguided

Bag – Michael Kors


Welcome to Belle Azzure!

February 19, 2016





Welcome to Belle Azzure!

Hello there and welcome to Belle Azzure, your one stop shop for Fashion, Lifestyle, Travel and Food. The aim of the game is to bridge the gap between you and your next date night outfit, European destination or new restaurant/cuisine that hasn’t hit your radar yet. As this is my first official post I’ll keep it short n’ sweet and fill you in a little on why I have entered into the world of blogging.  Aside from the fact that I have a background in digital marketing and actually love the idea of having my own baby website to play around with, I definitely have my friends to thank for pushing me on, and making me bite the bullet, pick a laptop up and get typing about my past and future experiences!

I don’t want to spoil too much and give my future blog posts away, but I am really looking forward to sharing as much as I can with you all. Future posts will touch on my travel experience to date, part of which will include how I moved to America, some lifestyle tips and tricks, my fashion finds & of course some foodie fun thrown in along the way to spice things up! Hopefully, as a result of my efforts, some lovely soul out there will get divine inspiration from a fragment of a post and it  will benefit them in their own special way. I would definitely be ‘winning’ as they say if that were the case, so feel free to contact me and let me know if I have acted as the catalyst to your taco obsession or sparked a new found love for New York in you….. (ok I’m giving to much away here better stop!)

Alas I leave you with my first ever shoot to compliment my first ever blog post. I am very excited to say that Belle Azzure is going to have the pleasure of collaborating with the oh so talented photographer Paul Condron on various blog posts in the future…..So be sure to stay tuned!


Belle Azzure


Outfit details:

Black turtle neck –

Black sleeveless jacket – Topshop

Black cigarette trousers – Topshop

Black court shoes – Zara

Faux Fur Green Wrap – Missguided

Red Handbag – Kate Spade



Having the lol’s with the locals!